DTX Drums is Yamaha's electronic drum line that enjoys a large community of impassioned perfomers, composers and drum enthusiasts. Yamaha needed way to have a single way to communicate artist news, product information/ resources, and most importantly, provide a way that both users and Yamaha support can openly discuss, collaborate and create.
To do this, we created a social forum that puts the user at the center. They can share their creations, help others, or interact directly with Yamaha professionals to ensure a seamless product experience.
SocialRaise needed to fully understand the products, users, as well as understanding other audience types to provide an encompassing experience for all users.
Some users may simply want to learn about a product, while others will wish to attend a webinar or event. Some users will wish to be fully immersed in the digital experience and contribute content. YamahaDTX.com provides functionality for all users and different levels of interactitvity.