Defining and Expanding a Brand

As the Past President of the Chicago Chapter of the Association of Fundraising Professionals, and with a 30 year history of delivering campaigns worth 10’s of millions of dollars in donations, Merlin Solutions’ Michelle Sherbun is a trusted development advisor and counsel to nonprofits. She has created a strong, positive “brand” for Merlin Solutions and Michelle.

Yet Michelle does more than advise on development strategy—she is also an organizational change agent and executive leadership coach. Those value messages were getting lost.

The SocialRaise team collaborated with Michelle to better define, communicate and represent her full array of skills and offerings. With a content-driven digital plan, including a site expressing the full scope of “Michelle Sherbun,” her full suite of service offerings and expertise are more apparent. She can now better target her messages—and potential clients can better appreciate Michelle’s full value to them.

Could you use some assistance in connecting with your audience?

Let's talk about what works for you today - and where you might need some help. Give us a ring at 312-973-1112, email us at or click here to fill out our online form.

"We needed a partner that would understand our vision and help us bring it to fruition, and SocialRaise got us! The team created a stylish and functional online store which we can quickly and easily update. More importantly, the SocialRaise team focused on helping us navigate the path to insuring our business is compliant with all the rules and regulations; is easy for our shoppers to use; and, enables us to communicate about the work we do in supporting children in Houston's 5th Ward." - Natalie Mills, CEO & Santana Draper's Mom, PaperToy LLC