Launching a Brand to SXSW

Santana Draper is an art prodigy who wants to help other kids.  Santana’s parents wanted to support their son with opportunities to create and donate, so they enabled him to develop a limited edition t-shirt series for boys and young men with a portion of the proceeds going to Kids' Meals of Houston. 

Envisioning an online boutique, they were looking for a firm to collaborate with on bringing it to life.  Specifically, a partner who reflects them--creativity with a giving spirit--and chose SocialRaise.

The SocialRaise team created an online store which represented Santana's style with ease of use for shoppers.  More importantly, the SocialRaise team focused on helping them successfully get the word out; navigate the path to insuring they had the components to keep the business compliant with all the rules and regulations; is easy to add new designs; and, supports their ongoing mission to help feed the kids of Houston’s 5th ward.

PaperToy (www.papertoyclothing.com) launched—and was immediately invited to participate in South by Southwest (SXSW).  More kids in Houston get meals.

paper toy clothing2


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"We needed a partner that would understand our vision and help us bring it to fruition, and SocialRaise got us! The team created a stylish and functional online store which we can quickly and easily update. More importantly, the SocialRaise team focused on helping us navigate the path to insuring our business is compliant with all the rules and regulations; is easy for our shoppers to use; and, enables us to communicate about the work we do in supporting children in Houston's 5th Ward." - Natalie Mills, CEO & Santana Draper's Mom, PaperToy LLC