The goals for the program were to:
1) Establish branding for Retrofit Chicago (style, logo, look and feel).
2) Have a site (based on a content management system) for Retrofit Chicago that features buildings in a directory-like format.
3) Create awareness of the program with other building owners/ staff and fellow Chicagoans.
Since then, SocialRaise has contributed to their communications, helping to make something complex seem relatively simple. For example, we developed an infographic to clearly convey the successes of the program--reducing the energy needed to understand this important energy saving initiative.
For more information on Retrofit Chicago, please visit www.retrofitchicagocbi.org.