"Want your children to be intelligent, read them fairy tales. Want them to be more intelligent, read them more fairy tales." - Albert Einstein
Bookwallah's tactical mission is to collect and distribute children's storybooks, set up libraries, and spread the joy of reading to children of orphanages throughout the world. While improvement in literacy is a natural outcome, the strategic aim of Bookwallah is to spur the growth of true imagination – as a skill and basis for success. Where would we be without people like Albert Einstein or Steve Jobs? These children need to imagine how to get past some of the hardships experienced, move forward and change their own worlds.