Good Stuff - Free!

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Is your budget big enough to do all the programmatic, marketing and development communications you want—or need—to do? If you work for a non-profit, I'm guessing you are shaking your head "no" about now.

How about some good FREE stuff to help?

There are technologies, products and services which are available to you at no cost. Here's a small sample:

• Google for Nonprofits gives each qualified 501(c)3 access to a variety of Google's offerings at no cost - including their suite of work products AND their amazing Ad Grants: $10k a month - $120,000 a year value - in Adwords to use to drive traffic to your site. This is a great way to drive awareness of your mission and find new supporters, volunteers, etc. (Check out the free educational webinar.)

Saleforce Foundation provides any qualified 501(c)3 with their world-class CRM (Constituent Relationship Management) system through the "Power of Us" Program. Ten Enterprise-level user licenses which enable your team to better understand the people who interact with your organization: donors, grantors, clients, sponsors, volunteers, etc.—and all the ways they interact. This is a $15,000 a year value. There are also free and reduced cost add-on applications available through their communities for volunteer management, donation form design, event management, etc.

PRLOG is an online press service that allows you to create, distribute and manage your press releases for free. Since a single release on most services can run anywhere from $99 to $300 (depending on the service provider), this approach allows you to get the word out more cost effectively—and more often.

And there are more out there. Keep up-to-date on resources available to nonprofits here at, including educational webinars - which are free, too!

And since not all offerings fit all organizations, discuss the "good free stuff" above with your teams—both your internal staff and your SocialRaise team. We can help you get the most out of those free tools and services - and help support your team's work!

Cassie has many years in both the public and private sectors, with a focus on communications and client service.  Her past experience includes opening a health center for one of the original HMO’s;  analysis and reporting as one of the original staff who opened the Massachusetts Office for Victim Assistance (MOVA); leading field marketing and Worldwide Sales Operations for SPSS Inc. (now a part of IBM); and consulting with nonprofit and commercial entities on marketing communications strategies. At SocialRaise, Cassie leads the CRM and Data Practice area.  In her spare time, she volunteers at Women Employed and performs in small film/video roles. Her BS is in Psychology from Northeastern University in Boston.
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