In working with various kinds of non-profit organizations (large, small, healthcare, education, etc) SocialRaise gets asked about the return on investment of online fundraising. Our first answer is always, online fundraising is more than just a "donate here" button on your website. Real fundraising is the same in person, by phone/mail or online. You need to have a plan, engage your constituents and manage the relationship carefully. So, the short answer is yes, it is worth the effort, but only if you do it properly.